Communication via the media is the best method by which enterprises can reach a large number of customers, and strengthen their own reputation over the long term.
The aim should always be to exploit the opportunities while avoiding the risks. However, to succeed in this quest, companies need to know the games rules and the customs. But at the very same time, they have to be able to convey clear and unambiguous messages.
After all, balanced and accurate media coverage is no accident, but rather the outcome of properly preparing to meet journalists.
Thöring & Stuhr will get you into shape for handling the media – with all practical and specific aspects taken into account. We have many years of experience working with some of the most outstanding editorial offices, where the key aspect concerns communicating with journalists.
The components of our training programme:
- Game rules in dealing with journalists
- Preparing for meetings with media representatives
- Focussing on the right content – formulation and presentation of key messages
- Communicating in a genuine and self-confident manner – rehearsing in front the microphones and cameras
Our training programmes are no “off-the-shelf” product, but rather are fundamentally geared to your content.
We deliver our media training together with our long-standing colleague Kirsten Kahler.