Perfectly tailored communications solutions

We don’t work to any template, but seek instead to create truly detailed, highly effective campaigns. Our aspiration … To deliver professional media services at the highest level.

And our working partnerships with our clients are based on trust and fairness. Our working based is pragmatic, efficient and results-based. And we are true to our word – our commitment is unshakeable.

Our team consists exclusively of experienced journalists who have worked for many years in some of Germany’s leading editorial offices. We know the language and the game rules of media – so fulfilling a fundamental prerequisite for successful media relations.

Our clientele

First and foremost, Thöring & Stuhr is a strategic communications consultant that specialises in BSB service providers. The foundation of our work is in-depth knowledge of the industry. We focus on sectors in which we have many years of experience working as journalists and consultants:

  • Consulting firms
  • Audit and accountancy firms, law firms
  • B2B and B2C financial service providers
  • IT service providers
  • Healthcare industry
  • Real estate industry

Who we are

At Thöring & Stuhr you can be sure that your affairs are in the hands of professionals. We have a structure that allows us to work in a flexible and scalable manner. All our colleagues and network partners possess many years of professional experience and an impressive knowledge of the relevant sectors. We compose highly qualified project teams comprising journalists and PR experts to keep good on our primary aspiration: To provide you with the highest standards of quality.

Claudia Thöring
Claudia ThöringDirector
  • Graduate in economics
  • NDR
    Radio and television editor
  • Handelsblatt-Verlag
    Business editor
  • WDR
    Business editor
Arne Stuhr
Arne StuhrDirector
  • Graduate in business administration
  • Manager Magazin Online
    Chief editor
  • Bankmagazin
    Business editor
  • Axel Springer publishing house
    Business editor

Communication at the highest level

We aim to introduce your business into the leading media. As an expert in key media PR, we know how to transform your messages into themes that editorial departments can readily absorb. Alongside the dailies, news magazines, web portals and TV and radio broadcasters, the key media also includes specialist journals. These are crucial multipliers, particularly for medium-sized enterprises.

Thanks to our journalistic activities and many years of experience as communication consultants, we know the critical factors for successful key media PR:

  • Good instinct for news topics
  • Proper timing
  • High text quality
  • Personal network
  • Absolute reliability

This is an aspiration that remains true irrespective of the format, be it in press releases, articles in specialist journals, guest contributions or the face-to-face interview. 

Aside from the “traditional” media forms, social media is now part of the key media when it comes down to various issues. With the agency Bamboo Consulting  managed byn Melanie Lammers, we have a professional partner able to deliver your core messages in a concise, highly visible manner, suitable for social media.

Public relations with an in-built strategy

Medium-sized enterprises are the ones most likely to lack the necessary in-house experience and personnel resources for sustaining successful press and public relations. Thöring & Stuhr has been advising these types of companies for years, and knows what it take to make the jump into the key media environment.

Our range of consulting services includes:

  • Creation of a comprehensive communication strategy
  • Implementation of the resultant processes
  • Support in the operational realisation of the PR concept
  • Theme scouting and monitoring

Whether you need and want a reliable adviser and continuously available sparring partner or are seeking an external press department to assume your complete day-to-day PR operation, then look no farther than Thöring & Stuhr.

Here’s how we get you in shape for the media

Communication via the media is the best method by which enterprises can reach a large number of customers, and strengthen their own reputation over the long term.

The aim should always be to exploit the opportunities while avoiding the risks. However, to succeed in this quest, companies need to know the games rules and the customs. But at the very same time, they have to be able to convey clear and unambiguous messages.

After all, balanced and accurate media coverage is no accident, but rather the outcome of properly preparing to meet journalists.

Thöring & Stuhr will get you into shape for handling the media – with all practical and specific aspects taken into account. We have many years of experience working with some of the most outstanding editorial offices, where the key aspect concerns communicating with journalists.

The components of our training programme:

  • Game rules in dealing with journalists
  • Preparing for meetings with media representatives
  • Focussing on the right content – formulation and presentation of key messages
  • Communicating in a genuine and self-confident manner – rehearsing in front the microphones and cameras

Our training programmes are no “off-the-shelf” product, but rather are fundamentally geared to your content.

We deliver our media training together with our long-standing colleague Kirsten Kahler.

Knowledge creation – from the quick survey to the market research campaign

As experienced business journalists, we are extremely aware of the value of facts and figures. And this is knowledge that we harness to deliver successful media relations campaigns. Representative figures taken from B2B and B2C studies combined with your own expert knowledge – that how, just like our other customers, we place with the relevant media if the daily news, business and specialist press circles.

Thöring & Stuhr can take on the complete survey project for you – from the initial idea right across to the actual implementation. Many of our projects also see us form partnerships with universities and industrial associations. Our clients not only use these surveys for successful media relations, but also for marketing and sales activities.

Barbara Leistner
Barbara LeistnerSurvey-Manager
  • Project manager
  • Marketing manager
  • Key account manager

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Corinna Schenkies
Corinna SchenkiesOffice Manager
  • Foreign language correspondent
  • Production assistant (including SAT.1)
  • TV coordinator (ISPR)